You already pay for every lead. The ones that hit a voicemail after hours sign with whoever called back first, so you paid for a case a competitor closed. Versa texts back every missed call and replies to every web form in under 20 seconds, bilingual and 24/7, so the leads you've already bought become signed cases.
You spend real money to make the phone ring. The hard part is not getting leads, it is that the ones you already paid for slip away before anyone answers and sign with whoever called back first. That is not a missed call, it is a missed case you already funded.
A potential client calls while you're in court. No one picks up. They hire the firm that answered first — and your Google Ads dollars just paid for their lead.
Industry studies of lead-response timing find conversion drops sharply after just five minutes — and approaches zero after an hour. Your intake team can't be on every call. Versa can.
Accidents happen at night and on weekends. Industry data on PI lead timing shows a meaningful share of inquiries arrive after 6pm. Without 24/7 intake, most of that volume is gone by morning.
You don't just lose the lead, you lose the money you spent to get it. Every unanswered call and form is paid ad spend signing with a competitor, quietly driving up what each real case actually costs you.
[1] Figures shown reflect commonly cited industry research on lead-response timing in legal and adjacent service categories (including studies by InsideSales / MIT and Velocify, and law-firm mystery-shopper studies by Clio and Hennessey Digital). Individual firm results vary based on market, advertising mix, and operational factors.
Versa answers every incoming lead the moment it arrives, qualifies it, collects the intake info, and routes it to your firm before a competitor picks up, so the marketing dollars you already spent turn into signed cases.
Missed calls, website forms, and after-hours inquiries — all answered in 20 seconds with a conversation your clients would sign up for.
This isn't a generic auto-responder. Our AI is trained specifically for personal injury — it knows what to ask, what to avoid, and how to qualify a case without ever practicing law.
Asks the right questions — accident date, injury type, medical treatment, insurance, fault. You get a fully-qualified lead, not a name and phone number.
Fluent in English and Spanish. Essential for Texas, Florida, California, and Arizona markets where 30–60% of PI leads are Spanish-speaking.
Never gives legal advice, never estimates case value, never promises outcomes. Every script is designed to align with ABA Model Rule 5.5 and reviewed by your firm before going live.
Send a message and watch Versa handle a real personal-injury intake end to end — it qualifies the case, books the call on your calendar, and pushes it to your CRM, in under 20 seconds. In English or Spanish.
From here it asks about medical care, the police report, and insurance, books the call, and pushes the qualified case to Clio — watch the whole thing run:
Why text, not a robot voice call
After a crash, people don't want to explain their injury to a machine pretending to be a person. A text reaches them instantly, feels less intrusive, works the same in Spanish, and never pretends to be an attorney — which keeps your firm clean under ABA Rule 5.5. The voice bots play a different game. We built the one injured clients actually reply to.
We handle everything. Share your intake questions and case criteria — and your firm stops losing after-hours leads by Friday.
Case types, intake questions, CRM, call routing rules
Train, script, connect to your phone line and forms
Every script reviewed by you before it goes live
AI handles every lead 24/7 across all channels
Honest math instead of testimonials. We're early — so rather than fake case studies, here's the projection model from published lead-response research applied to a typical mid-size PI firm.
[2] Lead-response benchmarks: InsideSales / MIT Lead Response Management Study (Oldroyd et al), Velocify, Harvard Business Review. PI-intake conversion ranges: FindLaw and Mighty Lawyers published reports.
Every detail is designed around how PI firms actually operate — from case qualification to compliance to the partner who wants to know about the $500K case at 2am.
Accident type, date, injuries, treatment, insurance, fault, prior representation — every question your firm asks, asked in order, every time.
Severe injury, commercial vehicle, wrongful death — partner gets an SMS the moment a high-value case hits the line. No waiting until morning.
While competitors take hours, your firm is already on the phone while the client is still holding the accident report.
English and Spanish intake — no add-on fee, no separate setup. Critical for TX, FL, CA, AZ markets where you lose Spanish-speaking leads to firms that have it.
Designed to align with ABA Model Rule 5.5 and reviewed with your firm before go-live. AI never gives legal advice, never estimates case value, never promises outcomes. Full transcript audit trail.
Every qualified intake delivered to your CRM via webhook or Zapier (connects to 200+ tools). Native Clio integration on Growth and Firm plans; MyCase, Filevine, and 200+ other CRMs connected via Zapier or webhook.
Your clients' information — and your bar license — are non-negotiable. Versa is built around the rules your firm already has to follow.
Scripts designed to align with ABA Model Rule 5.5 — reviewed and approved by your firm before going live
Versa AI introduces itself as an intake assistant — not an attorney. It never gives legal advice, never estimates case value, and never promises outcomes. Every conversation is logged, timestamped, and exportable for your internal bar compliance review.
TLS encryption on every conversation and encrypted storage of intake transcripts.
Every AI response reviewable, exportable, and searchable. You see what your clients saw — always.
No unauthorized practice of law — every script reviewed with your firm before go-live.
All traffic encrypted in transit; stored transcripts encrypted at rest.
You control retention period; on-request deletion of any transcript, any time.
Every word the AI says, logged. Full audit trail.
See exactly how Versa answers a real PI intake call — in English and Spanish — in under 20 seconds.