01
Coverage Beyond the Phone Line
Eligible missed calls, website forms, and inbound texts enter one connected workflow instead of separate queues.
Versa Intake · Built exclusively for personal injury firms
Recover More After-Hours Leads.
Same Ad Budget.
Versa targets an under-20-second first response to eligible missed calls, website forms, and inbound texts, then carries the intake forward in English or Spanish.
<20s
Response Target
24/7
Bilingual Intake
Text
First, Human When Needed
INSTANT
INSTANT
<5s
<20s
QUALIFIED
BOOKED
Missed Call
After-hours inquiry
Website Form
Case inquiry captured
Inbound Text
SMS or follow-up
V
Versa Intake Core
Processing
Structured Intake
Ready for firm review
Fast Follow-Up
Before the morning backlog
Warm Handoff
Qualified lead to your team
The Problem
You Are Already Paying for the Leads You Lose
You spend real money to make the phone ring. The hard part is not getting leads, it is that the ones you already paid for slip away before anyone answers and sign with whoever called back first. That is not a missed call, it is a missed case you already funded.
Missed Calls = Lost Cases
A potential client calls while you're in court. No one picks up, and the call rolls to voicemail. They move on to the next firm on the list, and your Google Ads dollars just paid for their lead.
39%
of calls to law firms went to voicemail1
Speed Shapes Who Gets the Conversation
Almost no firm is slow on purpose. They're in court, in a deposition, or gone for the day. Hennessey Digital's audit of nearly 1,400 law firms put the median reply to an online lead at 13 minutes. Versa is designed around a target first response under 20 seconds.
28%
of firms answer an online lead in under 5 minutes1
Nights and Weekends Have No Cover
Accidents don't keep office hours. A crash at 11pm on a Saturday turns into a web form nobody opens until Monday morning. Versa picks it up the moment it lands, in English or Spanish.
29%
of firms take over 30 minutes to answer an online lead1
Rising Cost Per Signed Case
You don't just lose the lead, you lose the money you spent to get it. LocaliQ puts the average cost of a legal services lead at $131.63 in 2026. Every unanswered call and form is that much paid ad spend signing with a competitor.
27%
of firms never respond to online leads1
1Every figure above is tied to a named study. 39% of calls to voicemail: Clio’s assessment of 1,000 US law firms. 28% under five minutes, 29% over thirty minutes, and 27% no response at all: Hennessey Digital’s lead form response time study of nearly 1,400 law firms. $131.63 average cost per lead: LocaliQ 2026 Search Advertising Benchmarks, Attorneys & Legal Services. Individual firm results vary based on market, advertising mix, and operational factors.
What It Does
One Intake Layer Across the Channels You Already Use.
Versa handles eligible missed calls, website forms, and inbound texts according to your approved rules. It collects the details your team needs, records the conversation, and routes the inquiry for review or human takeover.
Managed Intake System
Respond. Gather Details. Escalate. Document.
Eligible missed calls, website forms, and inbound texts enter one firm-approved workflow, with a target first response under 20 seconds and a clear path to human takeover.
- ✓Missed-call text-back with an under-20-second response target
- ✓Website form email reply, plus SMS only when valid consent is present
- ✓Bilingual intake (English + Spanish)
- ✓Full case qualification (date, injury, fault, insurance)
- ✓Attorney-safe scripting — never gives legal advice
- ✓High-value case alerts sent directly to partners
- ✓CRM delivery via webhook / Zapier — Clio mapped and tested during Growth onboarding
- ✓Every conversation logged, reviewable, exportable
Why Versa
Protect the Intake Gaps Your Phone Coverage Cannot See.
An answering service protects the live call. Versa works alongside it, your staff, and your existing tools to recover the missed call, website form, and inbound text paths around it.
Complements, not replaces
One managed intake layer, built around your firm.
Versa is configured around the questions, case criteria, wording, and escalation rules your attorneys approve. Your team keeps control of every conversation and every decision.
Missed call→Immediate text-back
Website form→Approved intake
Inbound SMS→Structured handoff
02
PI-Specific, Firm-Approved Logic
Questions and routing change by matter type and firm policy. Nothing goes live until your firm approves the wording.
03
Managed Implementation
Versa is configured, connected, and tested for your firm. Your staff does not have to build or maintain an automation project.
04
Human Control at Every Step
Your team can review the conversation, take over when judgment is needed, or switch the approved workflow off.
05
Consent and Opt-Out Controls
SMS consent, firm-specific suppression, HELP and opt-out handling are built into the intake path rather than added later.
06
Bilingual by Default
English and Spanish intake follow the same approved logic, with timestamped history ready for your team to review.
PI-Specific Intake Logic
Not a Generic Chatbot. A Firm-Controlled Intake Workflow.
Versa is configured for personal injury intake around questions, case criteria, escalation rules, and wording your firm approves. It gathers facts without giving legal advice, estimating value, or deciding whether someone has a case.
Case-Qualifying Intake
Asks the approved questions — accident date, injury type, medical treatment, insurance, and fault. Your team receives structured intake details instead of only a name and phone number.
Bilingual by Default
Fluent in English and Spanish, working from the same approved script in both. US Census figures put Spanish at 61% of every non-English language spoken at home. In Texas, Florida, California and Arizona that is not a nice-to-have.
Attorney-Safe by Design
Never gives legal advice, never estimates case value, never promises outcomes. Every script is designed to align with ABA Model Rule 5.5 and reviewed by your firm before going live.
See It Work
It's a Live System, Not a Video. Run It Yourself.
Send a message and watch Versa generate a personalized first response, classify the inquiry, and notify the firm in seconds. Growth adds multi-turn qualification, booking, and CRM delivery.
Missed call → text-back · Fri 8:47 PM
LIVE
Hi I was just rear-ended on I-35. My back hurts and my car is totaled.
Hi Jane, thanks for reaching out. I'm Versa, the intake assistant. When did this happen?
Yesterday around 8 PM
From here it asks about medical care, the police report, and insurance. Growth continues with multi-turn qualification, booking, and CRM delivery — watch the whole thing run:
Why text, not a robot voice call
Versa does not pretend to be a receptionist or an attorney. It uses text so a person can answer at their own pace, in English or Spanish, while your team keeps the option to take over. It complements your phone coverage; it does not replace the people who should handle live legal conversations.
Getting Started
Onboarding Designed for 48 Hours, With Your Approval.
Share your intake questions, case criteria, and routing rules. We configure and test the workflow, then activate it only after your firm approves the scripts and live path.
1
Share Your Criteria
Case types, intake questions, CRM, call routing rules
2
We Configure Versa
Build the scripts and connect the approved phone and form paths
3
You Review & Approve
Every script reviewed by you before it goes live
4
Approved Intake Goes Live
Eligible inquiries follow the tested workflow, with logging and human takeover
Pilot Measurement
Measure the Pilot. Do Not Trust a Projection.
Versa does not have client results to publish yet. During a pilot, your firm sees its own real inquiry volume, response timing, intake completion, handoffs, and delivery status from day one.
No testimonials or client-result claims are presented here. The live demo shows the product; a pilot shows whether it works for your firm's actual intake.
Compliance & Trust
Built for Law-Firm Confidentiality.
Not “Move Fast and Break Things.”
Your clients' information — and your bar license — are non-negotiable. Versa is built around the rules your firm already has to follow.
Attorney-Safe AI Scripting
Scripts designed to align with ABA Model Rule 5.5 — reviewed and approved by your firm before going live
Versa AI introduces itself as an intake assistant — not an attorney. It never gives legal advice, never estimates case value, and never promises outcomes. Every conversation is logged, timestamped, and exportable for your internal bar compliance review.
Encrypted in Transit & at Rest
TLS encryption on every conversation and encrypted storage of intake transcripts.
Conversation Record
Recorded intake messages are reviewable, exportable, and searchable so your team can audit what was sent and received.
ABA Rule 5.5 Aligned
No unauthorized practice of law — every script reviewed with your firm before go-live.
TLS Encryption
All traffic encrypted in transit; stored transcripts encrypted at rest.
Data Retention Control
You control the retention period; verified deletion requests are handled under your agreement.
Full Transparency
Every word the AI says, logged. Full audit trail.
The questions every partner asks first
What actually happens when a lead comes in at 2am?
The moment your web form is submitted or a call goes unanswered, Versa texts that lead back, with a target of under 20 seconds. It introduces your firm by name, says plainly that it is not an attorney, and asks the intake questions your firm approved. By the time your office opens, the answers are already in your inbox and your CRM, sorted by how strong the case looks.Is this a robocall, or a text?
A text. Versa never calls anyone. When a call to your firm goes unanswered, Versa follows up by SMS from a number tied to your firm, because a text gets read in minutes and a voicemail from an unknown number usually does not. The conversation stays in the lead's message thread, so they can answer at 2am in bed without talking to anyone.What if the lead speaks Spanish?
Versa detects the language of the first reply and continues the whole conversation in Spanish, using the same intake script your firm approved, translated and reviewed before launch. Your summary still arrives in English, with the original Spanish transcript attached. No separate plan, no extra fee, no bilingual staffer on call at midnight.Does this replace my intake staff?
No. It covers the hours they do not work and the calls they cannot reach in time. Your intake team still runs the real conversation, the sign-up, and the judgment calls. Versa's job is to make sure that when they arrive in the morning, the lead is still warm instead of already signed with the firm down the street.Looking for contracts, pricing, CRM integrations, or HIPAA? Those are answered in detail on the pricing page FAQ. State advertising rules and how automated intake sits inside them are covered in the resources section.
Evidence & practical guides
Research the Intake Decision
Direct answers, category comparisons, and primary-source guides for PI firms evaluating after-hours intake.
Selection guideBest Legal Intake Software for PI FirmsA transparent shortlist by category, with official vendor sources, evaluation questions, and a direct statement of Versa's current evidence limits.
Federal complianceTCPA Consent for Law Firm Intake TextsThe vacated one-to-one consent rule, current revocation controls, opt-out design, records, and the tests a firm should run before launch.
State rules hubAttorney Advertising Rules by StateA primary-source hub for California, Texas, Florida, and Arizona, plus a repeatable workflow for reviewing any other jurisdiction.
Response dataHow fast do law firms answer new leads?Published benchmarks, their limits, and the three numbers to measure inside your own firm.
ComparisonAI intake vs answering service vs receptionistCompare hours, channels, records, human takeover, and common failure modes.
State guideDoes replying to an inbound lead count as solicitation?A direct California Rule 7.3 answer with primary sources and an annotated script.
Ready?
Stop Paying Google Ads to Lose Cases.
See exactly how Versa answers a real PI intake call, in English and Spanish.