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Pricing

Managed After-Hours Intake, Priced by Scope.

Versa is not a message bundle or a basic phone-answering plan. The price includes configuration around your firm, approved scripts, connected intake channels, testing, monitoring, reporting, and ongoing changes. No setup fee and no long-term contract.

FOUNDING OFFER

Founding Implementation Cohort: Three Firms

Three firms can enter the founding cohort because each implementation is configured and tested by hand around that firm's intake questions, case criteria, routing rules, and existing workflow. It is a capacity limit, not a countdown timer.

Your first 30 days are free, with no setup fee, contract, or card required. After the pilot, keep the full Growth plan for $400/month instead of $949/month. Your founding rate remains locked in while your account stays active.

In return, we ask for structured feedback and, only with your written approval, permission to share the results as a short case study.

This is a real founding rate, not the standard price: once all three openings are filled, new Growth subscriptions return to $949/month. Founding firms keep $400/month while their account remains active.

Full Growth plan
$400/month founding rate
First 30 days free
Starter

Solo & Small Firms

For firms handling under 100 leads/month. Covers missed calls and website forms — the two biggest sources of lost cases.

$549/ month
$0 setup fee — the full done-for-you build is included
Month-to-month. Cancel anytime, no termination fee.

What's Included

  • ✓Missed-call text-back with an under-20-second response target
  • ✓Website form email response, plus SMS when valid consent and a phone number are present
  • ✓Preliminary AI case qualification
  • ✓Bilingual English + Spanish
  • ✓24/7 coverage — nights, weekends, holidays
  • ✓Email notifications to your intake team
Get Started →
PILOT ACCESS
Growth

Growing PI Firms

For firms spending $5K+/month on Google Ads. Everything in Starter plus CRM integration, high-value alerts, and priority routing.

$949/ month
$0 setup fee — the full done-for-you build is included
Standard price after the three-firm founding cohort is filled

What's Included

  • ✓Everything in Starter
  • ✓CRM delivery via webhook / Zapier; Clio mapped and tested during onboarding
  • ✓High-value case partner SMS alerts
  • ✓Priority case routing rules
  • ✓Weekly performance reports
  • ✓Priority support
Get Started →
Coming Soon
Firm

Established Firms

For firms handling 200+ leads/month. Dedicated scripting, multi-office routing, and white-glove implementation.

Custom
$0 setup fee — custom implementation included
Full white-glove implementation & ongoing script refinement

What's Included

  • ✓Everything in Growth
  • ✓Multi-office call routing
  • ✓Custom case-type scripts (auto, med-mal, workers comp, etc.)
  • ✓Dedicated implementation contact
  • ✓Script compliance review session
  • ✓Monthly script optimization
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This is a managed implementation, not a DIY subscription

There is no setup fee and no workflow for your staff to build. Versa is configured around your practice areas, qualifying questions, phone and form paths, and approved delivery rules. The standard onboarding target is 48 hours, but the system activates only after the connected path is tested and your firm approves the scripts in writing. It is text-first, built specifically for PI intake, and designed to complement your people rather than impersonate or replace them. Every plan includes:

✓Custom intake scripts written for your practice areas and case criteria
✓Intake logic configured around your qualifying questions — accident date, injury, treatment, fault, insurance, prior representation
✓Missed-call text-back connected to your phone line, and instant replies wired into your website forms
✓CRM delivery configured through webhook or Zapier; Clio is mapped, authenticated, and tested separately during Growth onboarding
✓Full bilingual English and Spanish script build — no add-on fee
✓Your review and unlimited revisions until you approve every word in writing
✓Tested end-to-end across every approved channel before activation

No setup fee, ever. The first three founding firms keep the $400/month founding rate for as long as their account stays active. How results get published, and the approval step before anything does, is set out on the about page.

Your Firm Approves Every Script, or It Doesn't Go Live

Every intake script is reviewed and signed off by your firm in writing before going live. Message us anytime to pause the system, edit scripts, or end the engagement — handled the same day, no contract beyond the current billing cycle, no termination fee, and no script changes pushed without your written approval.

What the First 30 Days Actually Look Like

We configure the agreed channels around your questions and routing rules, then nothing reaches a real lead until your firm approves the messages in writing. During the pilot you can review every conversation, take over, request a change, or pause automation. On day 30, we review response time, after-hours coverage, and lead activity together. Continue on the locked $400 founding rate or stop at no cost.

Category clarity

Why this costs more than a basic receptionist plan

A low-cost answering service primarily covers live calls. Versa covers approved missed-call follow-up, website forms, and inbound texts; runs multi-turn intake; records the transcript; checks opt-out and delivery status; supports human takeover; and routes the result to the firm's team or connected system. The two services can work together.

Voice position

Versa does not answer calls with a voice bot

Your office, PBX, or answering service handles the live call. When an eligible call is missed, busy, or unanswered, Versa can begin a firm-approved text conversation. That gives the lead a written path forward without pretending a machine is a receptionist or attorney.

Integration status

What is live, what is configured, and what is not plug-and-play

Core workflow

Website forms, Twilio missed-call and SMS paths, email delivery, dashboards, delivery-status tracking, and Growth booking.

Configured per firm

Webhook or Zapier delivery. Clio only after mapping, authentication, conflict rules, and an end-to-end test.

Not claimed as native

Filevine, CASEpeer, Litify, SmartAdvocate, and other CRMs are not advertised as one-click native integrations. A supported API, webhook, or Zapier action must be reviewed and confirmed first.

Use your own assumptions

Case-Economics Calculator

This does not predict conversions. It only compares the subscription cost with a case value and annual case count that you enter.

Illustrative arithmetic only. It excludes case expenses, fees paid to others, taxes, attrition, and any matter that is not signed or retained. Versa does not guarantee recovered cases, revenue, or return on investment.

Compare

What's In Each Plan

FeatureStarterGrowthFirm
Missed call auto-intake✓✓✓
Website form instant reply✓✓✓
Preliminary AI case classification✓✓✓
Multi-turn full intake + booking—✓✓
Bilingual English + Spanish✓✓✓
24/7 coverage✓✓✓
Live intake dashboard & first-response reporting✓✓✓
Clio integration (mapped and tested during onboarding)—✓✓
Webhook / Zapier delivery to any CRM✓✓✓
High-value case partner alerts—✓✓
Weekly performance reports—✓✓
Multi-office call routing——✓
Custom case-type scripts——✓
Dedicated implementation contact——✓
Script compliance review session——✓
FAQ

Questions Every Partner Asks

Everything the senior partner will need to know before signing off.

No. The AI is scripted to introduce itself as an intake assistant only. It never estimates case value, never promises outcomes, and never tells a caller whether they have a case. Every script is designed to align with ABA Model Rule 5.5 and you approve every word before it goes live.

Standard onboarding is designed to take 48 hours. You share your intake questions, case criteria, and call-routing rules; we build the workflow, you review it, and we launch once you've signed off in writing.

Growth supports CRM delivery by direct webhook or Zapier. Clio requirements are reviewed during onboarding, then the integration is enabled only after field mapping, authentication, conflict-handling rules, and an end-to-end test are approved. We do not describe it as plug-and-play before that work is complete. Other CRMs such as MyCase, Filevine, Lawmatics, PracticePanther, and Smokeball can be connected when they expose a supported webhook, API, or Zapier action.

Yes. Every conversation is logged with full transcript, timestamped, and exportable. You can review any interaction at any time, and edit the scripts whenever your intake criteria change.

PI intake often includes sensitive injury and treatment details, but medical information is not automatically HIPAA-regulated PHI. The HIPAA Rules apply to covered entities and their business associates, so the answer depends on the source of the data and each party's role. Starter and Growth use encrypted transport, encrypted storage, firm-level data isolation, and configurable retention, but they are not sold as HIPAA / BAA plans. If your workflow requires a Business Associate Agreement, do not activate it on those plans; the Firm-tier providers and agreement must be reviewed and agreed separately with your counsel. See the HHS covered-entity guidance.

No. There's no setup fee and no contract — it's simply month-to-month. Cancel any time, for any reason: no termination fee, no notice period beyond the current billing cycle. A system that has to keep you by contract isn't doing its job.

Every script is approved by your firm before going live. Message us anytime and we pause the system, update scripts, or change routing for you — usually the same day. Every conversation is logged, so you can review and refine the behavior continuously.

A basic answering plan mainly covers live phone calls. Versa is a managed intake workflow across approved missed calls, website forms, and inbound texts. It asks firm-approved follow-up questions, records the conversation, supports opt-out and human takeover, tracks delivery, and routes the result to your team or connected system. Versa can complement an answering service rather than replace it.

No. Your office, phone system, or answering service handles the live call. When an eligible call is missed, busy, or unanswered, Versa can send a firm-approved text follow-up and continue intake there. It does not pretend to be a receptionist or attorney.

No. Starter and Growth include workflow error alerts, delivery-status recording, fallback behavior, and a documented pause path, but they do not include a contractual uptime percentage or service credit. A firm that requires a negotiated SLA should review and agree that requirement under the Firm plan before activation.
Evidence & practical guides

Research the Intake Decision

Direct answers, category comparisons, and primary-source guides for PI firms evaluating after-hours intake.

Selection guideBest Legal Intake Software for PI FirmsA transparent shortlist by category, with official vendor sources, evaluation questions, and a direct statement of Versa's current evidence limits. Federal complianceTCPA Consent for Law Firm Intake TextsThe vacated one-to-one consent rule, current revocation controls, opt-out design, records, and the tests a firm should run before launch. State rules hubAttorney Advertising Rules by StateA primary-source hub for California, Texas, Florida, and Arizona, plus a repeatable workflow for reviewing any other jurisdiction. Response dataHow fast do law firms answer new leads?Published benchmarks, their limits, and the three numbers to measure inside your own firm. ComparisonAI intake vs answering service vs receptionistCompare hours, channels, records, human takeover, and common failure modes. State guideDoes replying to an inbound lead count as solicitation?A direct California Rule 7.3 answer with primary sources and an annotated script.

Ready to See It Live for Your Firm?

Reach out — we reply within 24 hours. Or test the live intake demo first, no signup required.

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